The Electronic Age: The Rise of Global Age
Today, after more than a century of
electric technology, we have extended our central nervous system itself in a
global embrace, abolishing both space and time as far as our planet is
concerned.
- Marshall McLuhan, Understanding Media, 1964.
It started with a device created by Samuel Morse's invention
of the telegraph and led to the telephone, the cell phone, television,
internet, DVD, video games, etc. This ability to communicate instantly returned
us to the tradition of sound and touch rather than sight. Being able to be in
constant contact with the world becomes a nosy generation where everyone knows
everyone's business and everyone's business is everyone else's.
McLuhan insisted that the electronic media retribalizing the
human race. Electronic Media bring us in touch with everyone, everywhere,
instantaneously. This age shows that feelings is more important than thinking.
What is the
Global Village?
According to Wikipedia, the term global village represents
the simplifying of the whole world into one village through the use of
electronic media. Global village is also a term to express the constituting relationship
between economics and other social sciences throughout the world. The term was
coined by Canadian media theorist, Marshall McLuhan,[1]and popularized in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964)
McLuhan changed the way the world thought about media and technology ever since
his use of the word in his book [2]. McLuhan described how electric technology has contracted
the globe into a village[3]because of the instantaneous movement of information from
every quarter to every point at the same time.[4]
Because electrons are mostly
invisible, our visualizations of them tell us more about our dreams than about
electrons. This cool and unusual book gathers our earliest collective dreams
about circuits and electronics, and makes them visible. It got me thinking
about our assumptions for tomorrow. I love it when a book like this makes me
see the world differently.
— Kevin Kelly, senior maverick for Wired magazine and author of What Technology Wants
— Kevin Kelly, senior maverick for Wired magazine and author of What Technology Wants
People use technology to fit into a digital community to
which they aren't physically connected, but mentally connected. Each social
media platform acts as a digital home for individuals, allowing people to
express themselves through the global village.
I encourage you to
watch the clip below. It was from McLuhan as he talked about the Future of
Health Technology.
The Global Village is the term coined by the world-famous theorist, Mr Marshall McLuhan. This legendary man did a lot many things in the media industry. This term, "The Global Village", was coined by him to indicate “One Market Under God”.
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