The Digital Age: Rewiring the global village

 

The mass age of electronic media is becoming increasingly personalized. It is a period in human history characterized by the shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on information computerization.

When wired, magazine on digital culture was launched in 1992, the editors declared Marshall McLuhan the magazine’s “patron saint.” There was a sense that another revolution was looming, as many returned to the words of McLuhan for guidance. However, digital technology doesn’t pull the plug on the electronic age, because, quite frankly, it still needs its power source. The digital age is wholly electronic.

With that said, there’s no doubt that the introduction of digital technology is altering the electronic environment. The message of electronic media is becoming increasingly personalized. Instead of one (1) unified electronic tribe, we have a growing number of digital tribes forming around the most specialized ideas, beliefs, values, interests, and fetishes. Instead of mass consciousness, which McLuhan viewed rather favorably, we have the emergence of tribal warfare mentality. Despite the contentious nature of this tribalization of differences, many see the benefit in the resulting decentralization of power and control.

We are living in Digital Age as we are all using internet, social media, digital clock, computer and etc. We are all using the gadgets that are invented in digital age.